Outreach to agricultural workers and communities

The Agricultural Labor Relations Board (“ALRB”) is exploring which messages and vehicles are most effective to encourage farmworkers to learn more about their rights and utilize the resources available to them. As part of this goal, the Possibility Lab is partnering with ALRB to design message-testing research to test various messages and platforms directly with farmworkers. Using A/B testing and other forms of engagement, the Lab team is designing innovative approaches to better understand how farmworkers receive and digest information. Ultimately, the findings will inform future ALRB public education materials, campaigns, strategies and tactics.